She’s so Lucky - but why is she so badly styled?
Who's saying what
This is a story about a girl named Lucky, and the definitively best thing to hit the digital sphere this week: the Britney Spears pictures from the new issue of Lucky Magazine. As far as luck goes, Britney didn’t have much when she signed on to do this cover. Dressed in getups we shouldn’t even bother getting into, the by far worst part of the pictures is the $50 polyester wig they’ve put her in, and the priceless retouching that’s been used to try and save the whole thing.
How in the world did it go so wrong? One thing is a bad team (and an editor who’s possibly on crack), but how did this slip through the Britney machine? Because whichever way you look at it, there’s no denying that someone’s making some bad decisions for Britney. You don’t see this happening to Madonna, you don’t see it happening to Beyoncé—you don’t even see it happening to Christina Aguilera, and these days that counts for a lot.
What’s so weird about Britney is that she’s gone through all these stages through her epic career, but contrary to most other pop stars, who started out performing in leotards and other questionable costumes, Britney never embraced high fashion. She never even a stylist who did, and her entire team is obviously completely indifferent to the way fashion editors style her when she’s shooting editorials.
Britney deserves a lot of credit for sticking to what she likes. She’s a Southern gal who likes a bandage dress and a hooker heel, and that’s when it gets real fancy. On most days she’s frolicking around in Hollywood’s most photographed white trash uniform sipping frappuccinos and smoking fags. And she manages to do so in a pretty darn fabulous way. Yet, you can’t help but fantasise about what could be done with Britney if the right people got their hands on her.
Imagine how amazing she’d look in a Giles Deacon dress, the right Chanel look, or anything by Meadham Kirchhoff. But perhaps we’re never meant to see Britney like that. It wouldn’t hurt to add a bit of direction to the way she’s being PR’ed, though. As the second-highest earning female entertainer in Hollywood, surely there’s a few cents left for a good creative director, a new stylist, or at least a less inflammable hairpiece.