Best known for their work with
MIA and
Santigold, Diplo (Philadelphia) and Switch (London) have co-created a badass fictional character in the form of
Major Lazer to front their own genre-mashing album,
Gunz Don't Kill People... Lazers Do.
If the song itself wasn't exciting enough - incorporating the sound of not just ringtone but vibration itself, for extra bass in the booty no doubt - the video for single "Hold The Line" (ft. Mr. Lexx and Santigold) is barnstorming.
Hoverboard action, a range of Major Lazer toy merch, use of the
Thriller font... it makes
Gorillaz look very dull indeed, and about time too. Finally, a new fictional musical character thing I can believe in...
UPDATE: This will be TheVine's feature album any moment now. Stay tuned to hear the whole album in full.