In a recurring series, we analyse the current Australian number one single so you don't have to.
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‘Pumped Up Kicks’
Foster The People
(Sony Music Entertainment)
The new #1 single in Australia is 'Pumped Up Kicks' by Foster the People. The last time you checked in with me, in November last year, I was discoursing upon Reece Mastin's 'Good Night'. But since November last year, pop fans just haven't been able to decide whether they prefer 'Good Night' or LMFAO's 'Sexy And I Know It'. 'Good Night' was #1 for two weeks, followed by 'Sexy And I Know It' for 1 week, followed by 'Good Night' for 2 weeks, followed by 'Sexy And I Know It' for 2 weeks. Finally, the people who buy singles recently got bored of both songs, as they inevitably eventually do. So this week 'Sexy And I Know It' has dropped down to #5, while 'Good Night' is #10. The kind of people who buy pop singles seem bored of clubhopping pop right now - instead, the indie pop of Foster The People is at #1, a song featuring quirky singer-songwriter Sia is at #2, and Coldplay's 'Paradise' is at #3 - all of which sounds quite novel/weird/different if you listen to Top 40-style radio stations.
Of course, novelty is subjective. Just then, I'm pretty sure I just heard some people in the distance screaming, 'Coldplay!? NOVEL?!??!'. After all, a song is only novel to you if you haven't heard it before. And I’ve heard different music to you, so things that are novel to me are likely not novel to you. Of course.
Anyway, the absurdity of 'Pumped Up Kicks' being #1 now is that it is possibly the least novel song currently on the charts. Triple J listeners, after all, voted 'Pumped Up Kicks' as #32 in the Hottest 100 almost a year ago. Triple J first started playing the song as early as July 2010. When this song was first released, the world was a dramatically different place. Osama Bin Laden was alive. The myriad uprisings of the Arab Spring were unimaginable, let alone the sight of Colonel Gaddafi's bloodied corpse on your TV. The panic in Europe about the debt levels of Italy and Greece hadn’t yet brought down governments. Julia Gillard had only just rolled Kevin Rudd. Israeli secret agents (probably) hadn't started assassinating Iranian nuclear physicists. Indian doctors hadn’t yet found drug resistant strains of tuberculosis, the disease which, a hundred years ago, killed more people than cancer. Nor had scientists announced that they had created deadly, very infectious strains of swine flu in the lab. LMFAO had not yet released a #1 single specifically designed to encourage penis-wiggling in public. The world has seen a lot of turmoil, a lot of misfortune in the last year and a half - especially considering the existence of Bruno Mars’ 'The Lazy Song' - and yet the current #1 single is a pleasant-seeming indie pop tune first released a year and a half ago.
By now, you've probably had 'Pumped Up Kicks' stuck in your head at some point. It's hard to avoid! It's a catchy chorus melody and a half, and Mark Foster - who wrote, produced and performed the song - knows exactly how hooks work. After all, the 'all the other kids with their pumped up kicks, they better run, better run' line is repeated sixteen times in the song: enough to really drum in the hook, but not quite enough to become irritatingly repetitive. 'Who Let The Dogs Out' by the Baha Men - the epitome of mindless catchiness - repeats the title line thirty times (and yes, I did just listen to the Baha Men purely in order to count the repeats. Ergh).
The catchiness of 'Pumped Up Kicks' is not an accident; Mark Foster, before soundtracking the turmoil of the last 18 months, worked as a jingle writer for clients including the Bank of America. Foster must see 'Pumped Up Kicks' as his most successful jingle ever. After all, much of the reason why 'Pumped Up Kicks' is currently #1 here - after 18 months of airplay and 21 weeks in the charts - is because it recently has been prominently featured in a XXXX Summer Lager beer commercial. In a lot of ways, it's surprising that jingles don't ascend up the charts more often. The basic requirements of a jingle and the basic requirements of a chart pop tune are almost identical. Both the jingle and the chart pop tune typically aim to evoke a certain lifestyle, and both aim to be devilishly catchy, to use repetition and subversive musical tricks to try and make you buy a product (whether that product is a beer or an iTunes download). Your typical chart pop tune is little more than a jingle for the iTunes Store.
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