Jet's first single from their forthcoming new album is called 'K.I.A'. Which stands for Killed in Action. The song has the word "supermarket" in it. Where's this leading?

Cue their new video for the song (off their forthcoming Shaka Rock LP) which features random, gory acts of violence. In a supermarket. No subtleties there. I must say I've never seen a ham slicer used quite like this before. 


Jet - 'K.I.A'

Arresting (and stupid) as the above clip may be, the below version is the official one apparently. It's the same as above, but inserts culled shots of the band playing live around the world. And as you can see it's being hosted on horror movie rag Fangoria's site...as befitting its content. So what it has to do with anything besides viral shock value points, beats me. The imagery is a lot more arresting than the song, which is going to pose a problem when it comes on the radio and all that enters your mind is blood being coughed into a bag. Or friends killing each other. Meanwhile, the clips of the band included throughout are hamfisted and make no sense; of the "line up the drum hit with the beat and we should get away with it" variety. Keep it bloody or not at all. 

 
Jet - 'K.I.A' (Official)

Fangoria (!) has more from the band on the new album:

The album is highlighted by tracks like "Black Hearts (On Fire)" about which songwriter Chris Cester observes, "Greed and power are fascinating things...in some ways, "Black Hearts" is just putting them under the microscope. Power is a slippery slope. It's a song about sliding out of control, losing yourself to something, whether its real or not...we all know what that feels like, it's frightening, but it makes you feel alive."

Chris continues, "I think Shaka Rock is like when TV went color. It's our musical equivalent. There are moments on this record that are just pure...and moments that just rock harder than we ever have before. "Start the Show" is easily the heaviest song we've ever committed to tape. "K.I.A" has the drama of film, in a three minute song. "Beat On Repeat," well, that's about as Australian as it gets for us --- it's cheeky, conversational almost, its having a laugh at how ridiculously repetitive our society is, how it keeps on going down the same roads to end up at the same conclusions. We never would have had the balls years ago. There's also some story-telling that's come back again, like "Goodbye Hollywood." I like to think of it as our kiss-off to our past and it really sums up the forward thinking...go-go, don't think twice attitude that we had making this album."

Their new album Shaka Rock will be out August 25th.