Watch: Did One Direction rip-off this Melbourne band?

Oh Yeah Wow is a Melbourne-based production company. You probably don't know them, even though you've seen their videos for Gotye, British India and, if you've really been paying attention, their great new one for Hudson and Troop.

Well another vid they've done is this award-winning clip for Melbourne band Clubfeet, released in January 2013.

You know who else seems to appreciate their work? One Direction. Who released a video for their track 'You & I' last week that mimics the concept to a fault. 

As Oh Yeah Wow explains on their blog:

Late Friday night whilst we were busy observing the good traditions of the public holiday, something very suspicious was brought to our attention. It seems that the chaps of One Direction have taken it upon themselves to regurgitate our original concept, as seen in our award-winning clip for Clubfeet’s Everything You Wanted. Don’t get us wrong, we here at Oh Yeah Wow are big One Direction fans and are envious of their ability to maintain flawless hairdos.

You don't think so? Skip to 2:47 on that 1D clip. Oh...right.

It's not the first time Oh Yeah Wow feel like their concept has been ripped-off. As Kotaku points out, Japanese band Champagne were recently labelled Clubfeet-copycats after their video for the tune 'Forever Young' was accused of recreating the clip's schtick. When the similarity was pointed out, Champagne's label took face-saving step of pulling the 'Forever Young' video, along with a statement that offered their "deep apology".

Oh Yeah Wow expands:

Sadly, we’re actually kind of used to it now. This isn’t the first time that the concept for this video has been hijacked; we have experienced plagiarism from all over the globe, including bands from Japan, Turkey, Thailand and Poland, some of which have been taken down due to so much public backlash.

To be crystal clear, OYW has nothing against creative evolution. Artists constantly reinterpret other works that have inspired them and we’re fine with people taking a technique and using it to create something new- our clip for Gotye was loosely based on the genius short film Tango by Zbigniew Rybczynski, for example.

The wider problem is, that plagiarism and copycatting is becoming increasingly common and acceptable. When did we, society, become so complacent as to allow this kind of behaviour to become normal practice in the media industry? It is for this very reason we have decided (this time) to rally some support- for the last thing we want is a generation of kids labelling our Clubfeet video a One Direction rip off in years to come.

It certainly similar/exactly the same. Oh Yeah Wow finish with asking people to tweet at the director Ben Winston at the production company Fulwell 73. Who seem quite proud:


No apologies for making us watch a One Direction clip though. :(
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3 comments so far..

  • DanielRhode's avatar
    Commenter
    DanielRhode
    Date and time
    Thursday 24 Apr 2014 - 3:37 PM
    Not exactly a One Direction fan but are we saying Club Feet invented the editing technique whereby a person morphs into another..? Interesting.
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  • BZ's avatar
    Commenter
    BZ
    Date and time
    Friday 25 Apr 2014 - 8:43 AM
    The ironic thing is, the One Direction clip would have looked better with them just walking along the pier without the trick photography. The backdrop was impressive enough.
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  • grump's avatar
    Commenter
    grump
    Date and time
    Sunday 27 Apr 2014 - 8:14 AM
    No we are not. The article quite clearly asks you to look at the tail end of the clip. The gimmick being used from 2:47 onward is identical to that used in the club foot clip.
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