No fancy tour bus. No private jet. Just a mobile phone, a GPS, £20, and a portable keyboard.
No, it's not Michael Jackson's recession-era touring budget, it's the "world's first fully interactive tour", starring the much hyped
Frankmusik, and put together by Myspace and Channel 4 for the purposes of
yet more hype a TV special.
Oooh, feel the synergy!
Like some kind of musical
MacGyver, Vincent Frank must find his way back to London via a string of UK gigs, relying on the generosity of fans, and strangers, for food and accommodation.
Sure, antifolk star
Jeffrey Lewis has been touring like this for years, without a high-falutin' GPS, and often without a phone, let alone a film crew, but this is Frankmusik's time to shine, dammit. and to prove it he's been booked to support the Pet Shop Boys in London and Manchester.
New single "Better Off As Two" is released in April, when Channel 4 will helpfully broadcast the tour documentary.
FACT! The new video was directed by
Tim Pope, the man behind Men Without Hats' "Safety Dance" clip...
Frankmusik's debut album -
Complete Me - is released later in the year, at which point all of the hype will be sequestered under the ocean for future generations to worry about.