BREAKING: Bookies pit Hottest 100 against Warmest 100

UPDATE: The inside story of how four techs broke open the Triple J Hottest 100

You can’t keep a good bookie down.

After news broke via an exclusive Vine report earlier this week that the Brisbane-based Warmest 100 had accumulated 35,081 votes to create an estimated 2.7% sample of the final result for this weekend's triple j Hottest 100 poll, online bookmaker Sportsbet.com.au began offering odds on triple j ditching social media votes for next year’s countdown.

Pushing matters even further, today the betting site posted a new market, pitting triple j’s Hottest 100 against the projected countdown results tallied by The Warmest 100. The move comes a day after it was reported that online bookmakers had ceased trading on the annual music poll, suggesting the move was in relation to the publishing of the Warmest 100.

Sportsbet establishing the new market is further evidence of the impact of research conducted by online marketer Nick Drewe into Hottest 100 social media voting patterns, which he published on warmest100.com.au late on Sunday night. At last count, the site had accumulated 75,000 visits and 157,000 page views in just under 65 hours since its launch.

University of Queensland Chair of Applied Statistics Professor You-Gan Wang told TheVine last week that he believed most of the Warmest 100’s predictions would prove correct.

The Hottest 100 of 2012 will be played in full on triple j this Saturday 26 January.  Stay tuned for more on TheVine.

Matt Shea (@mrmatches)

(Gambling image via shutterstock.com)

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