This post was originally published on Mashable.com
Quirky actor Jason Schwartzman (Rushmore, Scott Pilgrim vs. the World) introduced The New Yorker’s
iPad app in a hilarious video ad directed by Roman Coppola.
The 2-minute clip opens with Schartzman waking up in bed; it seems innocuous at first. After a rather surprising lick, you know you’re in for some major oddities. Those oddities include bouts of outrageous nudity. A well-placed iPad prevents things from getting too obscene.
The ad has been making the rounds on blogs,
Facebook and
Twitter today. Some people seem to really enjoy it and it seems to be a cultural match for The New Yorker.
Earlier this year, publisher
Condé Nast announced that its magazines would each get iPad apps.
Wired and
Vanity Fair already made their debuts — now it’s The New Yorker’s turn. The app itself is free, but you’ll have to buy issues to see all The New Yorker’s content each Monday.
In addition to the magazine’s content, the iPad will have bonus cartoons, audio readings by featured fiction and poetry writers, film and music clips, and some articles from past issues. Each new issue costs $4.99. Subscriptions aren’t presently supported, but Apple’s looking into making them a possibility.
It’s interesting to note that The New Yorker’s iPad app was made using Adobe (adobe AIR) software — InDesign CS5. But Flash isn’t part of the equation, so it’s not a big upset despite Apple and Adobe’s
feud over getting Flash apps on iOS devices.
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