Last year, we brought you a series of blog entries by We Are Handsome, chronicling their 'designers on tour' trip to the USA. Now, in time with the release of their latest collection of prints, The Romantic, we can show you the campaign they shot in sizzling Miami.  Lensed by She is Frank, with makeup and hair from Josie Miller, the campaign has the burned-in, blissed out fantasy feel that the collection also represents. 

We Are Handsome - The Romantic 2012 from We Are Handsome on Vimeo.


The Romantic range sees We Are Handsome expand their exploration of florals. The Secret Garden print is a blooming bouquet of wildflowers, which, on closer inspection, has tiny puppy heads scattered like seeds throughout. The animals pictured are all WAH-staff pets. It's this sense of cheeky escapism that makes We Are Handsome prints so compelling - they offer a twist on reality that feels uplifting.


This collection also sees an extension of the brand's product offering, with mini and maxi beach cover ups, zip leggings, shorts and some new swimwear styles. 

A fun new collection isn't the only news for We Are Handsome, who also have a pop-up shop open at the moment in Westfield Sydney.