“When I grow up… I wanna have boobies”. Thank you Pussycat Dolls: poster girls for porn stars, pole dancers and pre-teens, for sing-song-ing our youthful desires so aptly. The thing is, now that we girls are older, having bosoms is simply not enough; maintaining a firm, blemish-free décolletage to complement our bust is equally as important.

Unless you’re planning on moving to Ipanema, or a frat house, for that matter, day-to-day living will prove an exercise in modesty, therefore it’s vital you keep your chest area, the face of your breasts, if you will - their ambassador - in tip-top condition.

Your décolletage is just as delicate and prone to breakouts and aging as your face, therefore should be treated in a similar fashion. Remove oily build-up and dead skin cells by cleansing with a soap-free product such as DermaVeen’s Soap-free Wash pH 5.5 and exfoliating gently. Try using Dermalogica’s The Ultimate Buffing Cloth in the shower. Following these steps, boost moisture levels by applying Dermalogica’s Antioxidant Hydramist and protect against sun-damage (ie: avoid leathery, lined, freckle-littered breasts) with a generous application of Dermalogica’s Multivitamin Bodyblock.

Cosmetics that provide sheer coverage and luminosity shouldn’t be reserved for your face alone; use them to enhance and perfect your other assets as well. For best results use sparingly, and apply in long, fluid strokes. Focus on your décolletage and shoulders, blend well, and allow plenty of time for the products to dry before dressing. Try MAC’s Face and Body liquid foundation, Clinique’s Uplighting Liquid Illuminator and MODEL CO’s Body Meringue Instant Bronze Shimmer and Gradual Tanner with skin firming properties.

Speaking of firming. Making the most of what you’ve got doesn’t stop at sunscreen and shimmer, there’s an entire industry devoted to lifting your “ladies”. A word of warning though: some products can be full of promise yet rather empty when it comes to real results, so use them in addition to your breast care.

And finally, though I shouldn’t need to remind you, ensuring a desirable décolletage also requires you do regular weight-baring exercise (think, “I must. I must. I must increase my bust”) and wear a well-fitting bra.