Although summer collections are only just hitting stores, it’s already time for us to turn our attention to winter 2010. Time to start building our imaginary wish lists of covetable items and must have ensembles. Time to sell our souls for a dress or a shoe or a blazer.
Lonely Hearts is leading the charge into winter with their new collection ‘What is Your Damage,’ and they’ve set the southern hemisphere A/W10 standard so high that it’s going to be a challenge to meet, let alone beat. Working with a palette that incorporates autumnal shades of maroon, grey and navy with soft florals, lilac and baby blue, Lonely Hearts presents a collection fit for a teenage princess in the midst of her angst ridden rebellion.
She’s a child of the 90s, raised on the bread and butter of Nirvana’s grunge revolution and the tip of a cigarette in the school toilets at lunch time. She gives the finger to the Catholic nuns that take her classes and spits at the boys who tease her relentlessly, their cruelty borne of their rapt lusty desire for her enigmatic indifference. She’s mean, restless and hopelessly beautiful; you want to know her, but you fear the unknown.
Bored of authority and seeking life like a song, the Lonely Hearts woman is so powerfully inscrutable that I’ve become bound, incapacitated by my own longing to be just like her. She walks through this world without ever touching the ground; she’s not like the others nor would she ever want to be. She won’t ever let you in but for the ones that she does her laugh is like honey and her wit is like the sharpened edge of a knife.
In a bid to bring myself closer to this superior character, this girl who knows her cultural references like she knows her ABCs, I’m looking to that red tartan blazer, and maybe a pair of lilac shorts. The key to the Lonely Hearts girl is that she really doesn’t give a damn- and in her own apathetic way she’s become an icon, the one we all clamor to emulate.
Lonely Hearts AW10 'What is Your Damage?' from Under the Wing on Vimeo.