Who's saying what
Maniamania, with only two collections to its fledgling name, has transcended time and space with jewellery design. Bringing together ancient elements of occult and Egyptian finery, the freedom and experimentation of the 60s and 70s and that space traveller, David Bowie, Maniamania is creating something unashamedly unique, unlike anything we've ever seen on these sandy shores. Twisted rings, talismanic pendants and etched cuffs give the range an mystical enigma, while the costume elements of volume and colour make Maniamania easy to incorporate in a modern wardrobe. And now, so you understand the true import of just how amazing Maniamania jewellery is, I will say something that I generally hate saying- Maniamania is cool. Very plainly, very simply, cool. I talked to Maniamania about crystals, David Bowie and how Garance Dore crashed the Maniamania website...
Who is maniamania and how did maniamania begin?
Maniamania is Melanie Kamsler and Tamila Purvis and it all began while working on a magazine together. We had a couple of ideas about what kind of project we wanted to do, but the decision to jewelry came naturally out of our obsession with it. We like the way a piece of jewelry becomes a part of you. It’s a very personal thing.
What inspires maniamania?
We are inspired stylistically by the genre of 60s and 70s experimental film and the experimentation & free thought expressed in those eras, as well as other times and places! We are interested in the people who inspire the artistic processes from all generations, whether it be Anita Pallinberg, David Bowie or Cleopatra. We like to translate the ethos of a time, a piece of literature, or a song into our pieces. We are also very inspired by geology, like the incredible mineral crystal formations that we use in our collections.
How do you produce your jewellery and what kind of materials do you use?
We design with sketches and sometimes moulds, and then jewellers craft it out out of silver, brass, bronze and raw crystals. We've used a few different types of quartz, calcite, aquamarine, black tourmaline. The beauty of raw crystals is that no two pieces are the same, this also make its it a little harder to produce!
If your collection had a theme song, what would it be?
The new range is a bit of a cross breed... So the song would probably be what you get if you crossed a David Bowie's Moonage Daydream, a Pink Floyd extended instrumental, and the Bangles Walk like an Egyptian.
How do you feel about all the recent international/blogger coverage of RAFW?
Because the bloggers that came were all pretty high profile and we see their pictures from Paris and New York all the time, it was interesting, and kind of fun to see us from their perspective. We saw power of a little piece Garance Dore did, it directed so much traffic to our online store that our whole webstie crashed!
What's next for maniamania?
Our new range is called DUST and it was inspired by David Bowie's alleged interest in Egyptology and Occultism. We loved this image of Bowie dressed in a sphinx costume shot in 1969 and it pretty much went from there. We wanted the range to look like it belonged to Egyptian royalty, excavated from a tomb, earthy but also quite luxurious.... So we've used raw crystal stones and motifs like hieroglyphics, eyes and snakes in the beaten metal pieces. We've done a new film which will be launched in August and a blog that will be up any day now...
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