One of our most recurring topics on TheVine.com.au, Blake Lively’s Chanel campaign contract has been the target of many a sarcastic remark from our side over the past months. As an avid Chanel fan, I’ve mused upon Blake’s lack of Chanel-ness and wondered why in the world they ever hired her. As it turns out, so have the employees at Chanel USA. According to unconfirmed reports on
The Cut, there’s been a secret office uproar at AmChan as a result of Blake’s ‘off-brand look’… reportedly, the Chanel workers are simply embarrassed to be represented by her.
Not to be all gleeful and gloating, but can I just say ‘I told you so’? Because I did. I told you so. We called this ages ago. Blake is not very Chanel. Being Chanel isn’t something one grows into, nor is it something one can dress for. It’s in your blood. The other day, I visited the Chanel Cinema at London’s Selfridges department store to watch the new Coco Mademoiselle short film. It was quite a turnout: me and two Arab tourists competing violently to win a tiny Chanel perfume. (They won, but only because I was intoxicated by the gallons of ladies’ perfume the Chanel rep had covered my wrists in.)
I’ve never really had a major thing for Keira apart from our mutual love of costume dramas, but as I sat there next to my two new friends, I thought, Keira’s actually not that bad – she’s quite Chanel: pretty, icy, aloof and sophisticated. And Blake’s just pretty. So what I’m thinking is, when your staff starts huffing behind your back, perhaps you should really consider replacing your bag model. After all, Blake won’t suffer the loss – there are so many German swimwear catalogues in this world.