The Top 10 Tumblr Trends
I've learnt a few things from new spring summer collection coverage. Street style has reached a sickening level of contrived, Oscar de la Renta is a sensitive hotdog and tumblr is now an omnipresent cultural force. Seriously.
This season even Proenza Schouler listed Tumblr as a reference point – “citing its random associations and the delight-producing effects of happenstance” writes Nicole Phelps for Style.com – which should (slightly) eased the stabbing pain we all get when starting sentences with 'I saw on Tumblr...'
If you've ever delved into the world of Tumblr, you know just how lucky you are to have made it out alive. It's a vortex for EVERYTHING. Reblogged images of immaculate breasts. Seinfeld quotes. Questionable self portraits of that girl you hate. The birth place of memes. It's all there. And it never ends. EVER.
While everyone's Tumblr journeys is different to some extent, there are some underlying themes that recur in the world of endless scrolling. Namely, Tumblr's biggest strength is in its ability to spotlight all things nostalgic. In fact, its visual nostalgia is key to its survival. Without it, Tumblr would shrivel up and die a sad and lonely MySpace death. RIP.
So with reminiscence as the beating heart of Tumblr, here’s an incisive list of the bloggy’s world’s top 10 immutable trends.
10. Girls smoking weed
If tumblr was a magazine, its cover line would read 'Doobies are the new cigarettes.' People can't seem to re-blog artsy exhales enough. Rap stars smouldering is another popular category, but not as far-reaching as cute girls smoking joints. Extra tumblr points if they happen to be topless.
Tumblr reaches a whole new level of irony when a topless girl smoking weed is pictured above an image of Ginger Spice captioned 'girls are stronger than boys,' next to a Frida Kahlo quote. But hey, that's the post-tumblr world for you. Image saturation to the point of losing all meaning. In any way, feminism and femme arm pit hair pride are popular recurrences.
8. Sci-fi and heros
Maybe Romance Was Born's Marvel collection has had some influence but the blog squad love-to-the-point-of-obsession comics, sci-fi and heroes. Not just nerd-friendly tumblrs, either. Minimal Stevie-Dance-inspired sites mix it up with an intermittently stylized Avengers/Batman reference. Dr Who is also burning things up.
7. Nail art
When in doubt, repost an image of cute nail art.
6. The Lana Del Rey effect
In Tumblr’s kitsch vintage aesthetic, it becomes pretty clear that Lana Del Rey has modelled her image on a vintage Priscilla Presley. The cat eyes, the big hair, the hazy filter. Floral head bands, pastel hues and sugary-sweet-meets-trailer-trash also run rampant.