The best and worst dressed at the 2012 MTV European Music Awards
Who's saying what
Last night Frankfurt was bestowed with another auspicious MTV European Music Award ceremony, with this year’s iteration hosted by a reinvigorated, candidly in-love Heidi Klum.
In attendance were the iconic video music come reality TV station’s wide-ranging celebrity guest list, with the likes of Taylor Swift, Carly Rae Jepsen, Psy, Kimye, David Hasselfhoff, No Doubt, a newly-single Justin Bieber and more gracing the ceremony with their collective presence.
The evening’s top accolades were cleaned out by Taylor Swift (Best Female, Best Live, and Best Look), Justin Bieber (Best Male, Best Pop and Best World Stage) and Carly Rae Jepsen (Best Song and Best Push). Rihanna was the EMA equivalent of Mad Men at the Emmy’s – though nominated in six categories, the Barbadian beauty failed to leave with even a single award – while K-Pop sensation, Psy, modestly and deservingly took home the Best Video trophy – “This is beautiful. This is my very first time to participate, perform, be nominated, as an Asian artist, as Korean artist, so I don’t know what to say.”
While the prizes conferred may not necessarily have been our 2012 notables, we’re not on the board, and couldn’t stick our interfering hand into ensuring that Lana Del Rey never beats Jack White at anything (she did) and, correspondingly, One Direction never beat Lana Del Rey at anything (they did). We do however reserve the self-imposed right to judge the evening’s fashion stakes – a glittery jumble of sequins, ill-fitting satin and dubious hair extensions, with the occasional (and still slightly shocking) infusion of barefootedness and bad balayage (we’re looking at you, Lena, whoever you are.)
On the red carpet (and, correspondingly, the stage) Gwen Stefani, Psy and Loreen all opted for monochromatic garb, while Pixie Geldof’s graphic House of Holland maxi and Maison Martin Margiela x H&M candy wrapper clutch (I die!) against sky glitter gradient nails was one of the evening’s most inspired looks. Rita Ora’s arresting crimson lace Marchesa gown was, by far, the evening’s premier couture statement and Alicia Keys’ high neck emerald bodycon adorned illusion sheer-sleeve Stella McCartney proved to be a predictable, though welcome, red carpet choice.
Taylor Swift and Carly Rae Jepson both opted for silver and white gowns, though the lovelorn singer wore a diamond-printed J. Mendel gown, while the Call Me Maybe vocalist would definitely ensure a second date in her aptly on-trend baroque’n’roll Johanna Johnson gown.
Kim Kardashian is evidently still going through her high-fashun experimental stage, sporting some feathery-train audacity that you can just imagine Kanye (who, by the way, lifted his “self-imposed twitter ban” to share a picture of him at the event with his “baby”) convincing her that the dress would re-cement her status as world’s most Perfect Bitch.
Lana Del Rey wore a high-low dark silk number, and looked every bit as tortured as her record company told her to, her polarizing image augmented by an oversized cross, Priscilla Presley beehive, cat-eyes and a grim beam.
The rest of the night’s (often questionable) style choices can be found in the attached gallery, and, we have to say, of everyone in gate, we truly couldn’t fault those Jonas brothers. Unfortunately the same can't be said for the Geordie Shore retinue.
(Images via Getty)