On Monday under the 35 degree heat of studio lights, the Australian fashion flock fried in anticipation to get a word in edgeways at Westfield's live-launch and press conference of Style Stream, the world-first integrated online event where shoppers-cum-stylists can interact with their very own model, look and catwalk strut. In a smart move, the country's first 'online mall' pulled the star power of A-list celebrity stylist turned designer and reality TV star Rachel Zoe to not only rep the event, but interact with the Australian public and judge over 800 looks selected from an anticipated tens of thousands.

Held over three days from November 14-16, contestants can create countless looks from an online closet provided by westfield.com.au and hours later the standout looks will go live on the site. The shopper with winning style, judged by Team Zoe will fly to L.A. to be styled by her team (hopefully with appropriate makeover montage music). Of course, being an Australian first, shoppers can also purchase any look they might dream up directly from the online store.

When asked how she came to work with Westfield, Zoe remarked from our screen "I've just found it be an incredibly fascinating concept. I mean, it's certainly a first, I've never done anything like it, I've never seen anything like it. It's a pretty extraordinary thing where you can just go on, pick your trend, pick your models, style your look and submit it and an hour later you'll see it online… amazing!"

Donning her signature giant rings, Zoe wildly gesticulated and interacted immediately with the press (we were all live-streamed across the nation), and articulated her thoughts on Australian style to fashion commentator Glynis Traill-Nash (to whom she remarked "great hair!"). "Obviously, I would love to come over and really spend some time to answer that question properly but from what I can tell it's very fashion forward but also very kind of relaxed and glamourous, not too forced though, which I really like. Actually, I see a lot of similarities to L.A."

Taking the spotlight (and the camera lens) I was able to ask Zoe how she brought all of her collected knowledge and skill from styling individuals and having her own unique boho-chic style to designing her signature collection. 

"I came in as a designer with what I feel is somewhat of an advantage, not just because I'm just a fashion-obsessed collector. I had a lot of views in my head for what I wanted my collection to be. I think as a stylist for…ever (laughs), I've been able to really pick up on things that I didn't like over the years, or what my clients or my friends didn't like… like on white pants having pockets you can see through, lengths on a skirt that are in-between lengths that aren't as flattering. The difference between one or two inches makes a huge difference. I've taken all of that and tried to put it into my collection and design what I love and what I want to wear, and what I think all the girls that I know want to wear. I think it has all influenced me as a designer".

When Zoe was asked whose closet she like to raid she came up with the best answer. "Daphne Guinness. I would love to raid her closet, I'm not going to lie. That would be a good one. I mean, couture for days, and lots of McQueen which would just be amazing… it would be like swimming in a couture closet".

And the biggest mistake a self-stylist can make? Over trend-dressing. "It's like they see a trend coming down the runway and just wear it head to toe, like all animal print, that is just a disaster waiting to happen. I always like to say the best advice I could ever give is to take trends, interpret them for yourself and make them work for you. Don't just do it because it's the thing right now. One person's wide leg is another persons skinny leg".

Team Zoe will pass judgement on the final winning look styled from a selection of Australian designer brands including Sass & Bide, Ksubi, Little Joe, Farage, Thurley, Lisa Ho, Ellery and Dion Lee (her proclaimed new favourite). Sit front row at stylestream.westfield.com.au to judge these looks for yourself.