The good people at Portable have gotten all fashionable. Not that they were socks-and-sandals, leggings-as-trousers, egg-on-their-shirts types before this point. No, they’ve just decided to use the L’Oreal Melbourne Fashion Festival as a jumping off point for curating a program of fashion film for their website.
Their second annual film festival this year celebrates the inventive, groundbreaking, inspiring and let’s not forget sexy genre of fashion film. Each day throughout LMFF Portable’s team of film buffs are posting films from exciting designer and director collaborations to innovations in fashion advertising, beautifully abstract and experimental fashion animation and the aurally and visually glorious marriage between music and fashion.
The program includes the story of Winston Cuthbert, a Queensland man who left his farm to pioneer fashion PR and introduce Christian Dior to his successor Yves Saint Laurent (those in Melbourne who missed seeing it at ACMI last year can now console themselves with a free online fix) ; music and words commissioned by Louis Vuitton to celebrate the opening of the first Louis Vuitton store in Mongolia; and music-meets-fashion videos by Yoann Lemoine, who has worked with Moby, Yelle, CSS and Richie Havens.
Portable’s online fashion film festival continues with new content, interviews with people behind the scenes, music and images posted daily until Sunday, March 21.