Over the last few weeks, you might have seen four differents colorways of two differents sneakers made by Kanye West for Louis Vuitton. Our freinds at
Black Rainbow have given us a peek. They'll be out in June.
After, red, black and white the lowtop also comes in grey, and a "mlxed dark/light brown with a pink touch colorway". And, after the "Grey and Fluo Pink sole" the Hitop sneaker also comes in black and white.
This collaboration between the French fashion house and the American artist is really interesting and significant on the high-fashion market, and sneaker market. It means that sneaker culture and sneaker market (sportswear one) as we knew it are dead. The mass market is gonna totally absorb it. And it means also lots of things about the fact that Louis Vuitton wants to extend its consumer targets. Louis Vuitton want to have this new consumer : older with some money, and a new fashion culture.