Interview magazine is one of the first to launch an iPad edition to coincide with the product’s launch on Saturday.
The edition which sells for US 99 cents on the Apple iTunes store features 330 pages of content including a 20-minute video and a scrollable lookbook from U.S. fashion house Ports 1961.
GQ also launched an iPad edition on Saturday, while other applications in the works include Elle’s astrology section, Vanity Fair, Wired, Glamour and The New Yorker.
The iPad is an ideal format for fashion. The horizontal landscape will optimise runway viewing, which is otherwise stunted by landscape-style computer screens and browser windows.
An iPad packed with your favourite global fashion magazines could become the ideal coffee table accessory. It will do away with expensive air freight costs and wait times - the Interview iPad edition is out a whole eight days before the print edition.
The new platform could threaten existing publication models, much like air freight and the internet have in the past. The syndication of outstanding editorial shoots from international titles, as seen in Vogue Australia, will be made redundant. Titles with local unique content will thrive if people actually buy the product.
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