Intel x Levi’s FRIENDS OF MOCA campaign
Intel Corporation and Levi’s have recently announced a partnership in the form of the international FRIENDS OF MOCA campaign, an initiative that aims to support creating learning in young people, both in Australia and overseas.
The campaign was launched at the Museum of Contemporary Art (MOCA) in Los Angeles last month, as part of larger FRIENDS OF program that brings together creative pioneers to offer digital resources and instigate public events—all with the aim of stimulating creative development in today’s youth.
The FRIENDS OF MOCA campaign sees actor Gael Garcia Bernal, artists Xu Bing and Mariko Mori, and musician Santigold create four unique t-shirts, available at Levi’s’ Australian flagship store at Melbourne Central. Accompanying the t-shirts in store will be an Ultrabook installation where the public can engage with the latest convertible Ultrabooks. Proceeds from sale of the t-shirts will go towards supporting MOCA’s educational programs.
Above: Santigold's design.