What's not to love about Garance Dore and her lovely blog? And what's not to love about Moschino, specifically, over the top heavily branded vintage Moschino. Nothing Miss, I hear you chime. Nothing indeed, which is why Garance has just been chosen to shoot the new Love Moschino ad campaign.

The French photographer and illustrator turned her camera on some svelt young things with great hair wearing the soon to be released Love Moschino difusion collection. The shots are very much in Garance's soft yet bright vein, and have that just-so street style look that's perfect for bringing an old fashion house back from the dead.

Moschino have bounched back from obscurity recently, thanks in part to blog love for the big bold branded Moschino belt. Rumi Neely cinches her miniscule waist with one, our own Penylane goes nuts for them and so does Miss Wealthypantscuteyblogger, Gala Gonzalez.

Someone once said to me that they don't understand Moschino. The simple equation is big chunky vintage branding + eighties aesthetic = fun.

If you haven't got on that bandwagon yet, get to Claire Inc at Alice Euphemia or online, or good ol' eBay for your Moschino hit.