Dree Hemmingway for MANIAMANIA - The Light and The Dark campaign videos
THE MODERN UTOPIAN. The Dark. from MANIAMANIA on Vimeo.
This season MANIAMANIA's campaign, lensed in New York by one of our favourites, Cara Stricker, features two videos, each of which explores the collection's dichotomous subject - the intersection of rock and roll hedonism and Eastern Mysticism that defined California's subcultural scene in the sixties and seventies.
Exploring the intersection between absolution and oblivion, the videos see model heiress Dree Hemmingway quaver between multiform goddess in sextuple vision, and a simpler, swaying waif, all messed up with no where to go. Sydney-sider Kirin J Callinan's emotionally gutting, yet poised soundtrack helps to enhance this mood.
Much like the rag-tag rockers and otherworld explorers who inspired the range, it evokes that sense of something that may be peaking, or the peak of an epiphany.
As we've come to expect of MANIAMANIA's Zeitgeist-lightening rod duo, the jewellery begs to be worn, hungrily and all at once.