Coco Rocha blogs for sass & bide

Coco Rocha blogs for sass & bide

This week, Canadian beauty Coco Rocha will be collaborating with Australian designer sass & bide across the label’s digital platforms, smattering their website and social media with a series of street style shots from her day-to-day life that have been taken with her own camera

The project will not only aim to provide viewers with some insight/inspiration for how the clothes can be styled, but will provide a creative outlet for Rocha, who spoke to Vogue UK about how much she loves styling and creating her own looks.

The collaboration is part of a steadily growing trend for brands to incorporate street style or fashion bloggers somehow into the way that they present themselves as a label. Rocha commented: "Street style is more important now than ever before. There was a time when your pop stars, movie stars and top models could go to grocery stores wearing pyjamas and fuzzy slippers if they wanted and there would probably be no evidence of that [...] Now with a camera on every cell phone we all need to think a little more carefully about how we dress up when we leave the house."

Rocha will be taking over for five days from January 28 — to hit it up and check out her work, click here

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