Cheekbone du jour this week is 22 year-old Calvin Klein model Garrett Neff. His particularly muscular frame, along with his cheekbones, star in a new black and white commercial you're about to see just about everywhere. He was discovered by an older model in Miami airport, and he's since landed runway work and, of course, the lucrative fragrance campaign for CK Man. He takes modelling with a grain of salt and his favourite film before his new career launched was Zoolander. Looking forward to your bluesteel, Garrett. After seeing the CK shots, Garrett comes across as sort of wiry. No surprise there, the fella eats salad and a no-bread sandwich for lunch.

Garrett's form in the new CK Man ad:


Garrett works out for Fashion Knowitall: