Just like the Madonna lyrics that captured Erin Magee’s attention back in 2007 while naming her new clothing line – ‘you made me feel shiny and new’, the 2010 Made Me collection does just that!

With a clever twist of inspiration from the better part of the ‘80s and ‘90s, Magee has captured pure New York night life with tees, leather pants, distressed denims, midriff tops and lycra bike shorts to round out one of female streetwear’s most exciting collections. The standout piece is always Erin’s twist on her leather motorcycle jacket and this season she does not disappoint. Bringing heat to the monochromatic black banger, ladies now get the chance to rock some rawkus leopard print leather as well…get your claws out on this one yo!

Adding sugar to the sweet pot is a host of high profile women, who have not only made a massive mark on the art, fash, music and media scene, but that carry a sweet rack to rock Made Me’s clothing! You’ll notice the kaleidoscopic kookiness of Lady Kier of Dee-Lite in there along with ‘Move Your Body’ sisters Nina Sky plus a host of other sweet looking chicky babes that will no doubt have both men and women alike panging!

Having once worked for Kim Jones and Supreme, Erin Magee has carved out a massive name for herself with her own label, all done her way without compromising along the journey. Just one look at how far Made Me has come since its baby birth in 2007, there’s no doubt that Magee will me making things shiny and new for many years to come…watch this space!

MADEME F/W 2010 from Reid van Renesse on Vimeo.