Miskini Summer Swim Campaign
Say what you will about the foibles of the Australian fashion industry, we do good swim. In fact, between international all-stars Zimmermann, cult favourites We Are Handsome, accessible darlings like Seafolly, classics like Speedos, the half-dozen megabuck surf wear brands, all the other players known for everything from killer cuts (hi Seventh Wonderland) to impeccable styling (looking at you, Anna and Boy) to itsy bits teeny weediness (Cozi), it's safe to say that swimwear is actually the most developed element of our market.
Diving into this already healthy pool is Miskini, designed by avid surfer Eve Miskin. Focusing on blocked colours and clean lines, Miskini sets itself apart by mixing sporty pragmatism with a more flattering, feminine element. The way Miskini cuts work with fuller cup sizes - particularly the Rose One Piece - is impressive, while small details like ruch-backed bikini bottoms add a little sass.
The campaign also satisfies, though its stars are bronzed well beyond the capabilities of your neighbourhood nail technician and spray tan joint.