Lonely Hearts has hired Ella Sarjant, Stella McCartney's lingerie whiz, to design their second lingerie collection called Lonely. It's a sure sign that the label which was previously thought of as our own antipodean secret is set to take on the world.
The range of lacey smalls features bright prints on dark chiffon, slim frilled straps, translucent print, plenty of black lace and cream silk. Star of the collection is black strappy bra which is sorta bondage but nice. There's nought for the big busted here, you'll just have to stick with your Freya and Fayreform.
Ella Sarjant worked for Bendon Ltd., which markets and distributes Elle Macpherson Intimates, Stella McCartney lines, Bendon Sport and Fayreform under license.
Lonely, by Lonely Hearts from
Alice Euphemia, $70-$250