Lindsay Lohan for Marc Ecko

• Fashion
• Collections
• Designers
• Streetwear

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Hot on the heels of yet another failed drug test, this may be the last we see of La Lohan for a very long time. Why artists and brands still collaborate on projects with the celeb junkie is beyond question, but when you think of just how much interest and publicity ‘fire crotch’ attracts, it seems an obvious choice.

After hitting the fashion rounds throughout 2009 with her own leggings line (did that actually take off?) and then teaming up with Emanuel Ungaro to a less than stellar reception it seems that NY streetwear designer Marc Ecko wants nothing more than to give the Mean Girl another chance. Maybe he’s regretting that now, after news broke over the weekend that the recently released jail birdette failed yet another la coca test!

With his grown man Cut and Sew line, Marc Ecko steers well clear of his hip hop urban past, shelving his oversized denims and flashy sports tops in favour of pea coats and cardigans. Touted as a collection ‘for those that want to start dressing a little more serious but still maintain their youthful edge’, Ecko ropes in Lohan as his muse. I’m guessing one look at Lindsay’s ample knockers, fellas will be running for the racks to rock Marc’s classier cuts.

Ecko’s decision to bring Lilo on board as muse is simple. She evokes emotion and creates a buzz that we all love to hate and hate to love. She creates an aura of mystic especially as a sex symbol – luring men to their knees, while bedding women and proudly announcing her lesbian affairs. You go guuurl! As Marc states ‘she manages to create a sense; something you can touch and feel. For better or worse, Lindsay does that to us. She provokes our emotional state. By her design, or our own doing. Her gestures, words and gaze have a way of getting us all worked up. To me, that is what it means to muse’.

Not sure if I’m entirely convinced, but as someone who is continually intrigued by this misfit of mis-guideness, the entire multi media campaign is a brilliant manipulation in creating an excitement for a brand that has little to do with a drug addicted startlet.

You can check out more on the entire campaign at Marc’s micro muse site here and for a behind the scenes look check out videos and images here.