Luciano Carvari is a European shoeman who uses good ol' sex to sell. Nothing new there, many Europeans are all about the sexiness in advertising.
Using raunchy poses and women dressed as men (and vice versa!) he shows off his footwear for S/S 09. Infact Carvari has won many awards for his ad campaigns in his home town of Kiev, Ukraine.
Check out the host of images here and for more, see his
Collection Of Illusions which features print ads.
All sorts of ideas pop into my head looking at these images, but the erotic nature and playful poses are definitely interesting. Forget boring campaigns with a superimposed shoe! Hopefully more designers will be creative with their ad campaigns.
www.shoesmendhearts.com