'Label' has a lot of meanings, and for Kitsuné, it works for both records and fashion. In their cross promotional clip for the latest Kitsuné  Maison music compilation (number 10, out November 29) and their new SS11 fashion collection, the cooler-than-thou French collective get a pair of ridiculously good looking Parisian models to have a fast fashion battle, swapping and changing outfits in heats to the tracks of indie darlings Strange Talk, Punks Jump Up, Two Door Cinema Club and Housse de Racket.

I don't know about you, but for me watching it induces a weird combination of arousal and severe, intense inadequacy. I also want to own all of their model-off-duty style blazers, tees, and sharply cut skinny pants. They even manage to make lemon yellow slacks look chic.