It seems that a lookbook is no longer enough to promote your latest fashion collection, but a video is.
Sophomore recently got Cass Bird to
make a trailer to promote their spring 2010 collection and now NY's Opening Ceremony have followed suit, making a charming short for theirs.
Directed by Gia Coppola - the granddaughter of Francis Ford and niece to Sofia - and co-directed by Tracy Antonopoulos,
Non Plus One stars the very dreamy Jason Schwartzman with a very likeable Kirsten Dunst.
Inspired by the films of the French nouvelle vague and 60s New Wave,
Non Plus One shows the OC-clad duo drinking coffee, dancing and playing cowboys and Indians.
Set to "Is This Sound Okay?" from the album "Davy" by Schwartzman’s band, Coconut Records, the film is a very cute boy-meets-girl tale, that sort of plays like a nostalgia-inducing, vintage-feeling montage of romance.
Take a look!
non plus one final from Tracy ANTONOPOULOS on Vimeo.