They are worth millions but worked for $180 a day to create a
testament to Australia's top catwalk talent.
The 10 women, led by Victoria's Secret model Miranda Kerr, are
considered the most in-demand of home-bred models. They appear on
the cover of tomorrow's issue of madison magazine, which has
joined with retailer Witchery to raise money for ovarian cancer
research.
Joining Kerr were current Vogue Australia cover girl
Catherine McNeil, Alyssa Sutherland, Abbey Lee Kershaw, Pania Rose,
Nicole Trunfio, Elyse Taylor, Skye Stracke, Jessica Gomes and Sarah
Stephens. The cover and an 11-page spread were shot by Australian
photographer Ben Watts, brother of actress Naomi Watts, in New York
in July.
The pictures will also appear on billboards and in TV
commercials, which began airing last night.
madison editor Paula Joye said that, despite their
success, there was no "diva" behaviour on set. "Everybody got on
with the job and got along famously," Joye said. "Aussies are easy
to deal with. They all did it for shoe money."
Ovarian cancer kills about 800 Australian woman each year, with
no early detection tests.
From tomorrow, Witchery will donate all proceeds from sales of
the white shirts featured in the campaign to the Ovarian Cancer
Research Fund. To make a direct donation, go to ocrf.com.au or call
1300 682 742.
-Caroline Marcus, The Age