L'Oreal Melbourne Fashion Festival 2010's program has been released and it is a dead set whopper. you will need some serious stamina to get through the festivities, with some stretching over the alloted 7 days and into the rest of March. If you're in Melbourne, here's our picks. If you're not, get here somehow.

L'Oreal Melbourne Fashion Festival iPhone app.
The first ever fashion week or festival to have it's own iPhone app shows that LMFF is switched on about all things digital. Download the LMFF app for the full program, festival info, a full ist of the desginers showing, video and full runway imagery. This could only be imporeved by a ticket purchase fucntion on all program listings. You still have to hit the Ticketmaster website separately to buy tickets.

Runway shows.
This is where you get to see all the hot winter outfits in one go and feel like a bit of a front row VIP to boot. With so many to choose, our top three are the Student Showcase and Independent Runway. That's where you'll find the emerging designers of the future, and some unusual labels not yet stocked in the department stores. Cultural program There are over one hundred events in the cultural program, so there's something for everyone's taste. Penthouse Moue is the quirky younger sibling to the LMFF. See and buy independent Australian fashion design in the creative environment of another strange disused warehouse space. Location TBC.

Broaden your fashion knowledge at the Jean Paul Gaultier film screening at ACMI, or do a touch of sewing yourself at Thread Den.
 
Sidewalk parades
LMFF takes fashion to the streets. Federation Square will host free lunchtime parades from stores where you actually shop. Check out Forever New, Tuesday March 16 12:30pm.

LMFF Designer Award
The outcome of this invite-only event is highly anticipated. Nominees are Dion Lee, Dhini, Gail Sorronda, Gary Bigeni, Lui Hon, Konstantina Mittas and Therese Rawsthorne. Last year's winners were Romance Was Born. Tuesday March 16 7:30pm.

LMFF Business seminar
If you work in the fashion industry and you’re serious about developing your brainy smarts, you need to be at this seminar.  Speakers include Christian Blanckaert, former Executieve Vice preseident of Hremes, Sopjin Lee,  co-founder of Fashionair.com and Sarah Curran founder and CEO of my-wardrobe.com.
Friday March 19, from 8am.

Check the LMFF website or app for full event listings.
All LMFF tickets from Ticketmaster.