Gucci has put a stop to cheap Chinese counterfeits, after winning a court case against Chinese shoe firm Senda.
The company had been producing shoes with Gucci's interlocking G logo which were being sold by
Shanghai No.1 Yaohan Department Store.
A Chinese court ordered Senda to pay 180,000 yuan, AU $27,469, in damages to Gucci, which is owned by French firm PPR. The department store was apparently not aware that the goods were counterfeit, and was not liable for any costs. It's a drop in the ocean compared to Gucci Group's 2007 profit of 731 million euros, and is more of a moral victory that will not make any significant impact on the booming global counterfeit market.
A genuine pair of the counterfeit sandals would set you back 3,960 yuan (AU $605) those made by Senda cost just 187 yuan (AU $29.50). Before you start thinking "Strewth! I want some of those fakies!" don't forget that counterfeiting may well
fund terrorism and terrorism stinks.
These genuine sneakers pictured are $800, and if you call the nice people here 02 9282 4299, you can find a stockist to sell you these genuine puppies.