Of all the fashion houses that are embracing technolgoy and social media, Burberry is right up the top.
The label will broadcast the autumn winter 2010/11 womenswear show live in 3D to a series of private 3D events around the world. The actual runway show will take place at The Chelsea College of Art in London at 4PM on 23 February 2010, during London Fashion Week.
There's no event planned for Australia, so get yourself to one of these custom-designed screening spaces created by Christopher Bailey, Burberry's Chief Creative Officer.
The broadcasts will include pre-show entertainment, behind the scenes, backstage and red carpet in London. I'll be the dork waving madly behind Emma Watson or Gwyneth.
If you can't get to one of these events, enjoy a good ol' 2D broadcast via live.burberry.com.
NEW YORK 3D live streaming event at Skylight studios
PARIS 3D live streaming event hosted with concept store, colette
DUBAI 3D live streaming event at The Address
TOKYO 3D live streaming to La Fabrique for ''Burberry Night''
LOS ANGELES* 3D streaming event hosted by Tina Brown, editor of The Daily Beast