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Behind the runway

Posted in FASHION by MelanieHick on Jul 08, 02:39PM
Behind the runway
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Behind the stunning runway collections are an endless team of people working with the designers to make it all happen. Fabric design house Sixhands is part of the entourage behind Australia’s well-known labels.

In business for just one and a half years, they have created exclusive one-off designs for 19 labels and at Rosemount AustralianFashion Week in April their work was on the runway for Flamingo Sands, Ginger and Smart, Mad Cortes, One Teaspoon and Ruby Smallbone.

“We aspire to be the new Florence Broadhursts of fabric design. We aim to create an Australian aesthetic without being Australiana and we really believe designers shouldn’t have to go overseas to find great prints for their collections,” said Alecia Jensen, one third of the three-woman team.

Together with Brianna Pike & Anna Harves, Jensen graduated from the Bachelor of Design (Fashion & Textiles) at UTS in 2004. After separate adventures – Bree and Anna in clothing design and production and Alecia in graphic design – they came back together to take a small business course and create their own company.

Now they spend around 12 hours a day together, and find working in such a creative and supportive environment not just successful, but inspiring. Their studio in Surry Hills is filled with beautiful pieces that keep the team stimulated andthe ideas flowing.

“It’s really important to have a positive and inspiring environment to work in, especially when you’re trying to be creative. You need a place that you want to keep coming back to, so we have a massive inspiration board that we pin interesting ideas to. The location doesn’t matter that much, it’s working with great people that keeps me inspired.”

The biggest challenge for the young company is having their designs stolen. They get around the issue by creating and selling their one-off patterns to individual labels. Once the label has bought the design, it is then up to them to protect it.

Alecia shared a horror story of one Sixhands design, which a popular Australian streetwear label had bought, being sold off to another Australian label by an unscrupulous manufacturer whilst in production in China. The label, which had initially commissioned the exclusive design, received a shock when the pattern appeared in store on the second label’s pieces before their own had even been completed.

Sixhands will show their new interior fabrics and wallpapers including the beautiful magenta, black and white design featuring black cockatoos ‘Parlour Paradiso’ at Design Made Trade in Melbourne in July.

www.sixhands.com.au

www.stateofdesign.com.au/designmadetrade

Photos by Caroline Garcia

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