Aussie designer Alice McCall has recently designed a collection for major UK chain store Topshop. Only trouble is, the most striking piece, the
What Goes Round dress is sold out. Must be all those Antipodian ex-pats flooding the Oxford Street store as soon as they heard about the clever collab.
McCall was born in the UK, and has worked there as a designer and stylist. "I wanted it have a part digi modern techno feel, but a part hippy girly
and bohemian. With the DNA of our brand coming through. It's achieved
this with great colours and cool prints. It really has a graphic edge.
Each garment is somehow framed with black binding or white piping to
give it a strong line..."
Topshop have got a knack unlike other high street stores, for picking
out hot young designers and supporting them through collabs. You don't
have to be Kate Moss to sell out their either. UK fashion fiends are
crazy for new gear and you can always expect online orders to reduce
the store-rooms to shreds as soon as new range is announced.
You can pick up other Alice McCall pieces online at
Mycatwalk.