At the film contingent of the South By Southwest Festival in Austin, Texas, industry insiders were treated to a 22-minute sneak peek at this year’s Sacha Baron Cohen film, Brüno, out here in July. Yes, the disco-dancing Kazakhstani TV reporter was always going to be a tough act to top – but it looks like the gay Austrian fashionista will deliver too.

If you’ve been following the various reports, you’ll know that Cohen ambushed runways at a couple of European Fashion Weeks, crashed an anti-gay marriage rally, and tried to seduce former Republican candidate Ron Paul in a Washington hotel room. Word is he may have also interviewed Ben Affleck.

But for some real spoil-tastic morsels, read on.

At the start of the film, Brüno arrives in America, hoping to become “the biggest Austrian celebrity since Hitler”. In the first of three sequences screened to audiences, he adopts an African baby (the baby’s traditional African name is O.J.) and interviews some showbiz mums to find young ‘extras’ for photo shoots. He asks the mothers questions like, “Is your baby comfortable with bees, wasps, and hornets?” “Can your daughter handle sudden acceleration? How about sudden stops?” The mothers respond resoundingly in the affirmative every time, even when they Brüno tells them about the proposed Holocaust-themed photo shoot, which will feature a young girl in a Nazi uniform pushing a three-year-old Jew into a furnace in a wheelbarrow.

In the second sequence, Brüno is appearing as a guest on a talk show discussing the difficulties of being a single parent. He brings out his baby – who is dressed in leather pants and a mid-riff exposing T-shirt that says ‘GAYBY’ in sparkling letters. He shows the audience the results of some of the aforementioned photo shoots: in one photo, the baby is posing as Christ on the cross. In another, he is covered in bees. In another, the baby is in a hot tub with Brüno, and several other nude men. Needless to say, the audience loses it.

The much-hyped piece d’resistance, though, was the third and final sequence. In this part of the film, Brüno has reinvented himself as the fag-hating ‘Straight Dave’ – the “most heterosexual man in the world”. Straight Dave sponsors a steel cage fighting tournament in Arkansas, ‘Straight Dave's Man Slammin’ Max Out’. Straight Dave works the crowd into a frenzy, and demands that any gays in the audience leave now. Who should stand up and challenge Straight Dave to a fight but Brüno’s ex-lover (an actor, of course).

Cheered on by the homophobic audience, Straight Dave faces off with his opponent… and yes, within minutes they are kissing passionately, stripped down to their underwear, rubbing up against each other, sucking each other’s nipples – as the 1,600 strong crowd of Confederate flag-waving rednecks erupt around them. (Perhaps they should have read the flyer for the event more closely: “Hot chicks, cold beer, hardcore fights!”) By all accounts, the sequence made the naked-wrestling-in-the-middle-of-a-dinner-of-realtors scene from Borat look like a BBC period drama.

Prepare to wet your pants with laughter all over again.

- By Darryn King

Here's the brand new red band trailer, which was released late last week.