The team over at
Brand Channel recently bought our attention to the fact that Justin Timberlake own his own tequila company.
Who knew??
Named
901 Tequila (a reference to an area code in Timberlake's home state of Tennessee), the potent liquor is a triple-distilled drop that the ex-Mouseketeer refers to as a 'timeless brand'.
Does this sound alarmingly similar to the most recent episode of
Entourage??
Anyway, Timberlake has directed a series of commercials for the brand. Let's take a look, shall we?
Very serious. The spots are "deliberately opaque", he says. Whatever that means.
Brand Channel also bought it to our attention that Bruce Willis has an interest in an alcohol company too:
In June, tough guy actor Bruce Willis cut a deal with the Polish vodka, Sobieski, in which he endorsed the brand via a television commercial to build its awareness in the U.S.
In
return, Willis got a 3.3% stake in Sobieski's parent company,
Belvedere, at the time worth about $4 million. And the company brags
about it on their "Bruce Has Ideas" web page, which you can also check out on the brand's YouTube page: "Celebrity spokesperson? Not around here. Try part-owner, and he's got ideas."
Now Bruce is back pitching a different kind of bottle — his own scent.
"Bruce Willis Eau de Parfum" crashed onto the market this week. It boasts, reports People, a grayish color and scents of grapefruit, pepper, and vetiver, a type of grass.
Roll tape: