All the best design is well thought out.  Well considered.  Nudging up close to fine art and engineering and philosophy all at once.  Kate Hannaford from Moth Design understands this.  She's the amazing lady behind Penthouse Mouse - the pop-up gallery/retail/super-cool space that Vine regulars would know all about.

Kate's latest venture is "This is Not a Design Market", which aims to get slick and fussy with a kick in the teeth to crappy free-for-all crafty wannabe markets.

"This is Not a Design Market" is an indoor market of hand picked Australian designers from all design disciplines (including fashion, furniture, product, paper, jewellery, lighting and homewares).  Highlights: it's free, there'll be some cool art installations on the go, music and best of all coffee (which they promise is "great").

Kate obliges us with this neat 5 x 5:

Five of your favourite markets in the world
1. Dover Street Market London
2. Santa Caterina Market - Barcelona
3. Preston Market - Melbourne
4. The Market (commercial road Prahran)5. The NASDAQ

Your five favourite "This is nots"
1. Is Not Magazine
2. This is Not Art Festival
3. This is Not a Love Song
4. This is not vegetarian - chicken IS NOT a vegetable
5. This is not funny anymore

Five songs that would make a good soundtrack to This is Not a Design Market
1. This is not the way home - The Cruel Sea
2. This little piggy went to market - Traditional (no offense intended)
3. Everybody Dance Now - C&C Music Factory (Simpson's factory reference)
4. This Is Not America - David Bowie
5. Down to the market - The Kooks

Five reasons to get yourself to This is Not a Design Market
1. To see the space, the works, socialise and meet the designers.
2. To buy things
3. To drink beer at the point where urban industrial meets the x y vertical. (the bar)
4. To use the conveniently located toilet facilities.
5. To use the City Circle Tram and hear its fascinating commentary on Melbourne and its history.

Five of the most cutting edge design-wares showing with This is Not a Design Market
1. Compact laminate jewellery by Pseudo Republik and Lost Wax castingby Bilingual
2. Fashion by Limedrop, Leonard Street, Ok Ok and bags by Mecurialist
3. Edgy Homewares by Third Drawer Down
4. Screen printed bags and Furnishings by Woot'n Wright
5. Paper products by Studio Pip and Co.... AND SO MUCH MORE!

This is Not a Design Market
Sunday 19th July 2009
10am-5pm
The Factory
500 La Trobe Street
Melbourne VIC 3000