If you're driving down Punt Road in Melbourne after dark, be careful not to stack your car. There's a dazzling new neon sign that may distract you momentarily.
You see, the owner of Sportsgirl is an avid art collector. And it would seem that the sculpture titled 'Our Magic Hour', by New York artist
Ugo Rondinone, caught their eye. The rainbow-hued neon sculpture is now illuminated each night on the top of Sportsgirl head offices in Punt Road.
According to the brand's publicist, "the placement of this work on the roof of our building is
particularly appropriate because Richmond has such a well established
history of landmark signage, with signs such as Skipping Girl Vinegar,
Slade Knitwear, Nylex and Pelaco. Great care has been taken to
reinforce the value and appreciation of existing heritage signs in the
area."
You can look for the sign when you're driving along the freeway out of Melbourne in Richmond, or motoring towards South Yarra on Alexandra Avenue.