by SimoneMitchell on Apr 28 2009, 02:21PM
Keira Knightley's anti-domestic violence ad "The Cut" has been banned from being shown in UK cinemas.
According to the
Independent:
Advertising censors are refusing to allow it to be broadcast unless key scenes are cut.
“The Cut” was made for the charity Women’s Aid, and launched in cinemas at the beginning of this month.
Charities working to combat domestic violence branded the decision by Clearcast, the ad approval body, “pathetic”, arguing that, in banning the advert, it is shielding the public from the reality of domestic violence.
“It seems pathetic. It is really important to raise awareness about domestic violence, and TV gets into people’s homes” said Sandra Horely, chief executive of Refuge, a charity that provides accommodation for women and children escaping from domestic violence.
“The reason we are still in conversation with Clearcast about it is because they believe it is too violent,” said Chris Hirst, managing director of Grey London Advertising Agency, which created The Cut.
“Part of the point of the campaign is to raise awareness about domestic violence, and spark debate, which the advert has done, even if it doesn’t make it on to TV.”
You can check out the banned Keira Knightley ad "The Cut" here on TheVine.
Be warned that it's very confronting and may be upsetting to some viewers, so please don't watch it if you're feeling fragile.
Contact the editor
citizens@thevine.com.au