For a lot of parents, choosing to attend art school over some other, more practical option is already tantamount to a ruined future, so Detroit's College for Creative Studies 'Talk to your kids about art school' campaign rings just true enough to feel brilliant.
This is easily the best piece of higher education advertising I've ever seen, an impressive break away from meticulously average kids standing in groups looking vaguely optimistic and ethnically diverse on manicured green lawns.
Via AdWeek