On Saturday 22nd October 2011 leading fashion brand A|X Armani Exchange will celebrate the official opening of their brand new 240 square meter flagship store located on the lower ground level of Chadstone Shopping Centre.
Offering customers a preview of the latest Summer 2011 collection via a live model installation, the new Chadstone store will be a hive of activity. DJ duo ‘The Backhanderz’ will land on Melbourne soil to play live for A|X Armani Exchange shoppers, there will be an array of incredible giveaways, Polaroid keep sakes and much more. The festivities will take place from 12pm-3pm and celebrity guest and A|X Armani Exchange customer Anthony Callea will be taking time out of promoting his new single ‘Oh Oh Oh Oh’ to join in with the launch celebrations.
The new Chadstone flagship store opening will coincide with the launch of the A|X Armani Exchange Summer advertising campaign “Style Splash”. A dreamlike fun-in-the-sun filled fantasy where you can escape to a glamorous sun-drenched world.
A|X “Style Splash’ campaign photographed by Matthew Scrivens, styled by Kate Lanphear (De Facto Inc.) Featuring models Paolla Bitencourt Rahmeier, Charlotte Maria Carter-Allen, Julian Schratter, Caleb Halstead and Antonio Navas Perez. Makeup by Virginia Young, Hair by Neil Moodie