Publicists have a tough job. It must be increasingly difficult to grab the attention of pitch-weary journos who receive press releases and phone calls day in, day out.
Making your product stand out in the crowd is no mean feat.
So it’s little wonder that our friends in publicity land resort to bells ‘n’ whistles to grab our attention.
Sometimes the plans go a little pear shaped (I once received a manky clam shell in the mail to alert me to the fact that a new pearlised credit card was on the market), but sometimes they succeed in making you sit up and pay attention.
Yesterday we received a press kit for Tim Burton’s
Alice in Wonderland. Let’s take a look, shall we?
First thing we discovered in the box was two t-shirts, which confused and thrilled us in equal measures.
One of them says “Who will you wear to the tea party?” Can I opt to wear Kyle Sandilands’ tanned hide as a hat? CAN I?
Once we’d donned the t-shirt and popped all the bubble wrap from the package, it was time to behold the behemoth that lay in the base of the box:
(In case the photo isn’t doing this justice, let me tell you that it is a MASSIVELY heavy tome. As I type this it is perched on a bookshelf above my head, ready to fall and smite me at any given moment. I like to live dangerously).
Within the mega-book we discovered information about the creative souls behind the film, including this alarmingly large pictures of Tim Burton’s head ...
... and teaser images to give us some idea of the film's style and artwork:
At the back of this book was a cavity containing yet ANOTHER book. It’s a babushka book people! Throw your hands in the air.
And so on and so on it goes ….
… until you arrive at a little key that instructs you to read it:
The key is actually a cunning little USB stick containing the film’s trailer, synopsis information and some luscious images (which you can see in the image gallery above this post).
The bells and whistles have well and truly been delivered:
And you can consider us suitably captivated.
