Designer labels pride themselves on practically giving birth to a new set of style rules every six (or sometimes shorter) months. It’s a hard world, constantly evolving to show the world what is new, to fuel consumerism and give some folks, consistent work. Without the constantly evolving world of fashion, models wouldn’t be so highly in demand, nor would photographers, designers, stylists, etc.
But not all designers approach fashion with their head spinning. Isabel Marant has been interviewed on numerous occasions and always battles the question of her enduring label that rarely makes headlines for broaching the new. Marant often says her label is about staying true to a specific style, a type of woman, and most importantly, ensuring each piece adds to the piece purchased before. It’s about formulating and growing a wardrobe, not replacement. Marant is more concerned with growing a wardrobe rather than convincing consumers to buy an entire new wardrobe.
When fashion is considered an identity, why is it then so important to change that identity with each season? I am personally very aware of keeping away from trends. I have items in my wardrobe that span my lifetime, or at least since I was barely a teenager. I don’t believe in changing ones style to better express oneself. It’s contradictory, no?
On the flip side, brands that evolve (for the better?) could include Chloe. Originally run by Phoebe Philo, now with Hannah MacGibbon at the reins, the brand is an example of many that change course in a rudimentary fashion. From sleek night-time in 2005 to beige and scalloped hems this season, Chloe embodies the idea of change and trends.
Chloe Fall 2009.
Chloe Fall 2005
It’s not a negative thing, indeed it can be very uplifting and inspiring to writers, photographers, artists, and indeed any fashion followers. It is I guess a matter of personal choice.