I’m a selfish little writer and generally only focus on women’s shoes and women’s style. So I thought it was about time I focused on the lads.

And what better way than in terms of an online store profile! Oki-ni is a UK based store. It specialises in items that represent the youth market. Not just about making money, but about offering products that are interesting to their market.

Oki-ni say:
"We are a group of young, enthused, product focused individuals that as a team are trying to create the most interesting and forward thinking retail/lifestyle experience on the planet. Our product mix and selection stems from a genuine interest in and knowledge of the products and brands that fill our cyber shelves. We realise that the retail and product industry is littered with fakers and people who only want to make money. We are here, doing what we do for one reason only - because we love it."

Just for men, though I’m sure some androgynous women could buy some great stuff from the site, the online store boasts an impressive host of brands. The footwear featured is for the classic, the sporty or the metro man.

A firm favourite in the fashionista’s world, Martin Margiela features leather boots and colourful sneakers...

This pair of tan leather boots would look oh so fine oh a discerning gentlemen caller... Click here to link to them on the site.

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For those not in the luxury market, there are plenty of choices in the lower price bracket. Plenty of Vans and Superga...
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One of my favourite brands, Creative Recreation has some great stock on sale.

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Even Alexander McQueen is stocked at Oki-ni, this pair are particularly suave. Click here to link to the store.

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Explore the store and find something that suits you.

www.shoesmendhearts.com