Make-up artist and cosmetics consultant Pat McGrath has teamed up with fashion expert Noel Gordon, 505 Games and IMG Sports & Entertainment to develop a series of video games based on Fashion Week.

Set in varies locations around the world – New York, Paris, Milan and Los Angeles - the series, which is still in development, will be available for the iPhone as well as Nintendo, Microsoft, and Sony consoles. It will feature “world-class industry gurus”, top models and celebrities, and virtual runways, collections and advertising campaigns in an effort to provide gamers with an insider’s point of view and thus a more realistic experience.

Unlike most video games, this series will target the pre-teen to mid-thirties female market - the same demographic said to have embraced the Wii Fit – using Twitter, Facebook and MySpace as promotional tools.

Stay tuned for a more details.