It seems winning six Grammy awards wasn’t enough for Beyoncé Knowles, last week also saw her launch her debut fragrance, Beyoncé Heat at the original Tiffany&Co site in New York City. Fans, media and beauty industry executives alike ventured to Union Square in support of what is proving to be a very lucrative release indeed. Already the number one seller at major US department store Macy’s, the excitement Beyoncé Heat has generated thus far has certainly put a smile on the faces of Bernd Beetz, C.E.O and Stephen Mormoris, senior vice president of global beauty for Coty, the perfume’s maker (Coty also develop fragrances for other celebrity clients including Sarah Jessica Parker).
Described as being a “floral-fruity-woody blend”, Beyoncé Heat also features notes of neroli, almond and tonka bean. A powerful scent inspired by power women. “I write a lot of my songs for women, and I wanted them to feel strong [wearing the fragrance],” she explained.