Courtney Love has started a vanity blog called
whatcourtneyworetoday. That may come as a surprise to you if you were wondering how on earth the queen of the trashbats* could still be alive. It's full of shots of Love looking nice, Love's expensive shoe collection and Love wearing expensive clothes.
She started the blog because a vanity search of her name yielded page after page of embarassingly trashy images. A regular google search yields the same.
Love told WWD “With the Internet, I think the crap rises to the top," and “There were, like, nine pages on Google that were f-----g me at my worst, and it took me until page 12 — well, page nine had an Avedon one — to find a decent one.”
Get me to the ROFLCOPTER. This whole occurance is killing me.
Assuming you were never such a massive trashbat, Courts, there wouldn't be nine pages of trashy shots of you. And assuming you want your site to rise to the top of the google search rankings, that makes your site, by your definition, what exactly? That's right, crap!
As completely riddick as the scenario of starting a vanity blog to win google rankings is, I've got to hand it to her, she's got some kind of precedent in the fahsion world. Rumi Neely started a vanity blog full of shots of herself and she landed Free People and Forever 21. Susanna Lau's amazing personal styling shots have helped her develop as as stylist and consultant. Several fashion bloggers have gone on to develop jewellery or clothing lines, and our very own Fashion Hayley has scored a gig as a fashion buyer.
The worst part is, I have to admit that vanity blogs like Neely's are better than Loves. Yes, I like something less than that blog, because Love's aim is completely self-centred and has one goal - to boost search rankings. At least the seemingly vacuous vanity blogs full of shots of the blogger wearing clothes you can't afford have a purpose. They are online folios of talents, skills, which at some point, will pay the bills.
Did I say the worst part was the self-indulgent nature of the blog? Woops. Wrong. Buy pimping polished portraits and neat wardrobe shot, you deny us the ability to love your wild, Seattle punk ways. We want shots and stories from some addled berserker who'd burn a while Marc Jacobs grunge collection, not airbrushed shots of saintly behaviour. If we love Love at all, it's for trashbaggery, because there's plenty of boring, polished, well-behaved and unorginal dullards already.
*not an actual royal title.